Did you know that more than half the world’s population uses various social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc for one purpose or another?
That’s billions of people we are talking about.
On top of that, Facebook has now become the second-largest platform in the entire world, with the first one being Google.
With that being said, social media marketing is one of the most effective ways to increase your brand awareness and generate high-quality traffic to your website.
And that’s not it.
Social media marketing plays a vital role in Search Engine Optimization as well.
It’s no secret that the era of digitalization is finally looming upon as.
And there’s just no better time to take your business online than right now.
However, you need to learn how to do it right.
In order to attract quality leads to your business and turn them into paying customers, you need to have an outstanding digital marketing strategy in your hands.
And you can’t ever miss out Social Media Marketing & SEO out of it.
And that’s the reason we will take a look at how Social Media Marketing plays a vital role in SEO.
Before that, let’s learn what Social Media Marketing & SEO are.
Let’s begin with Social Media Marketing.
What’s Social Media Marketing exactly?
According to HubSpot, “Social Media Marketing’s the process of creating valuable content that businesses can use to product and services on different social media platforms like Instagram, LinkedIn, Twitter.”
Each of the social media platforms is totally different from one another.
And that’s the reason you need to create different content for different platforms to attract a wide variety of audience, thereby helping brands increase awareness and boost conversions.
And that’s what social media marketing is.
Without wasting any time, let’s head towards the definition of SEO.
What’s SEO exactly?
Let’s take a look at what Neil Patel (One of the most famous Digital Marketer) has to say about Search Engine Optimization (SEO.)
According to Neil Patel, “Search Engine Optimization’s the process of optimizing your digital content in such a way that the search engines like to display it at the results section for a particular keyword.”
According to ConversionGuru, “About 90% of the people don’t move past Google search engine results’ first page.”
Imagine the number of your potential customers you are missing out if you aren’t able to rank at the top.
And that’s what Search Engine Optimization helps you with.
With the help of SEO, you will be able to improve the rankings of your website on search engines like Bing, Google, Yahoo, etc.
Well, that’s what SEO is all about.
What’s the relationship between both of these concepts?
Why is it said that social media marketing plays a vital role in SEO?
Let’s take a look.
Promotion Of Your Content
Let’s just assume that you have recently started your own online business and don’t currently rank at the top of the search engine results.
In this case, how do you expect your prospects to find out about you?
How can you promote the content on your website in front of your potential customers?
And that’s where Social Media SEO comes in.
There’s just a simple solution for it.
You can easily share the SEO-friendly content published on your website through different social media platforms.
Well, if people find your content really interesting, they will just love exploring your business out.
This will ultimately lead to high-quality traffic visiting your website.
And that’s the magic of inbound links.
They aren’t as effective as high-quality backlinks.
However, this will ultimately lead to an increase in the website analytics as well as the bounce rate.
Social Media Posts Rank On Search Engines
The subheading says it all.
Have you ever searched for a business on Google?
If you have, you might have noticed that the social media profiles of those businesses appear as the top results?
Well, let’s learn it in a more practical manner.
We searched for “Leonadis Marketing” on the Google search engine.
Here’s what we came up with:
Our Facebook social media profile ranks at the top.
That’s because the social media platforms are treated by the search engines similar to any other website pages.
The relationship between SEO and social media marketing is quite complicated.
It’s true that Google considers social media pages similar to other website pages.
However, Google has a different set of rules for ranking these pages.
Don’t we all want to gain just millions of followers on our social media profiles?
It’s a dream for most of us, isn’t it?
Building a reputation on social media platforms will not only help you from a brand standpoint.
Instead, there will be always an SEO advantage.
If you keep posting relevant as well as useful content on your social media profiles, it will definitely lead to people being invested in you more.
Plus, Facebook, Twitter, Instagram and other social media platforms will love nothing more than display your latest posts and stories at the top of your followers’ feeds.
With the increase in awareness, Google will display more brand name searches for your website.
Plus, there’s a chance that you may earn one or more backlinks.
Well, it’s no secret that it will take some time for your website to rank at the top of the search engine results.
You need to equip every possible tool around you for the purpose.
Talking about social media marketing, it’s the top machinery that you can use for SEO.
Understanding how both of these concepts work together may just be what you need to take your business to the top of the food chain.
And that’s what Leonadis Marketing will effectively help you with.
At Leonadis Marketing, we believe that if you want to take your business to the top of the food chain, it’s really important for you to build an emotional connection with your audience.
You need to win their hearts.
And that’s possible if you inspire them by providing them high-quality content on a regular basis.
The chances are that the high-quality content that you create might be the only thing that they might be looking for. Plus, it might even solve their problems and answer their doubts.
And that’s what excel at.
So, what are you waiting for?
Hire Leonadis Marketing to take your brand to the next level.