Why Getting Your Business Online Now is More Important Than Ever

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COVID-19 has flipped the world upside down. The economy has particularly felt the effects brought on by the virus, with many businesses being forced to shut their doors – either temporarily or permanently.

While the UK government is supplying a generous support package to stop companies from going under, it’s not enough for certain outlets. Plus, the financial impact caused by COVID-19 could be felt for years to come.

This is why adjusting to the catastrophe is essential. Instead of letting the virus undue all of your hard work over the years, it’s time to fight back. It’s time to get your business online.

Adapting to the situation

Certain businesses are not a natural fit for online sales. In fact, it’s a non-starter for various industries – both before and after coronavirus.

However, and although it might not seem like it initially, a large portion of outlets can adjust to being based on the internet. For retailers selling traditional goods, it is easy to change for the situation. It’s a different story for those who usually supply in-person services. Yet with a slice of ingenuity, work can continue – albeit in an unorthodox manner.

For example, a personal trainer won’t be able to supply their usual one-on-one sessions. Nevertheless, with the power of the internet and live video streaming, they can still oversee sessions and classes from their home.

A business might also have to change direction in what they offer completely. A garden designer might not be able to complete commissions, for instance, but they can create online learning courses or eBooks to sell.

Setting up online

Before you start dreaming of starting up your revenue streams again, you need to craft an effective online portal to conduct business.

If you already have a website, the process is made easier in certain respects. There’s no requirement to search around for a web host or secure a domain name. However, the website might need to be adapted to accommodate e-commerce sales. This can prove to be more complicated than starting with a fresh new site, although specialist web designers will be able to do the job.

If your advertising efforts were focused on traditional means, you might also have to change your approach to marketing. Thankfully, there are many different ways you can promote your brand online – and not just with the odd post or two on social media.

Collaborating with employees

Even before COVID-19 reared its ugly head, collaborating with remote employees was made easy due to modern technology. So if your workforce is going to remain part of your online venture, this can be done without anyone needing to leave their house.

With email and social media, you will already utilise tools for staying in contact with your employees. While these are an acceptable starting point, it’s important to implement specialist collaboration apps. These can cover a broad range of categories, including:

  • Communication
  • Project management
  • File sharing
  • Creative collaboration

By using these apps, it assists with significantly boosting efficiency and productivity levels. Employees can easily get in contact if any issues arise, complex projects are relatively simple to manage, and files are easy to share and edit.

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